Who actually benefits from banner retargeting?

Commercial practice on the internet works according to something that looks like a universal law. It boils down to: make the purchasing process as effortless as possible. Or, to phrase it differently: people aren't very good decision makers so make as many decisions as possible for them in advance. The first commandment to any online consumer would seem to be: thou shalt not think.

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Why Windows 8 really sucks

There, I said it again: Windows 8 sucks, but not for the obvious reasons you're probably already familiar with. As computers advance, they're prone to change. This has been a constant ever since I first laid eyes on a computer in the very early eighties. Some change is obviously good, like multitasking and memory protection. Other changes, like the Modern UI, not so much. And yet another category, like present-day app stores and DRM, are downright evil.

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Secanje.nl just went live

Screenshot of Secanje.nl

As an example of projects I like to do in my free time, the website Opens external link in new windowSecanje.nl just went live. A group of friends went out and researched the fate of a considerable number of Serbian soldiers who died in the aftermath of WWI in the early 20th century. A small number of monuments sprinkled across a handful of Dutch cemeteries commemorates their sacrifice. Starting today their memory has a place on the world wide web as well, which I'm proud to host.

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Two hours with Windows 8 and no internet

Windows 8

Let's get one obvious point out of the way before I even start this blog: when it comes to computers, I welcome change to the way I use my computers. I have for the past 32 years, so fear of change is not why my skepticism towards Windows 8 changed into outright loathing this afternoon. Here's why.

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